'Tka -(il-pka J^kiji A/eurS University 0} Michigan Chapter of Phi Gamma Delta New Series Vol. II Guiding du Font's i Advertising Keeps Bill Hart '14 Busy ANN ARBOR. MARCH. 1937 du Pont Ad Chief Ten Men Initiated At Chapter House On Sunday,Feb.28 PROMI>E>T AT> EXECrTITE IS IlESPOXSTBLE EOR 55 SEPARATE m DGETS TAVO Looking after fifty-five separate advertising budgets, each one a dif On Sunday, February 28, ten neo phytes were introduced to the se crets of Phi Gamma Delta when FIJI SOXS, OXE FIJI BROTHER ARE IXCLIDED A5I0XG XEOPHTTES ferent unit of the E. I. du Pent de Nemours & Company's 3000 widelyvaried products is the job of Wil Alpha Phi chapter held Its annual spring initiation ceremonies. liam Alfred Hart '14. The Sold Blotter .Ads following are the new brothers Long before he came to Ann Ar bor to college, Bill Hart knew he Charles AV. Crowe '39, Grand Rapids. Mich., son of Charles A. Crowe '14E and nephew of Charles wanted to be an advertising man. Once in college he lost no time sell ing Ann Arbor merchants adver tising space on desk blotters. In Willett Spooner '06E. Jack Gelder '40, Marion. Ind. AA'iliiani E. Horan, '39, Lafayette, the summer session one year he AVILEIAAI ALFRED HART '14, wanted to get into the advertising Indiana. was business manager of the Wol field ill the worst way, and is eonverine and in regular school on the John R. Hulhert '40, Birmingham, vineed that he did. Regardless Michigan. business staff of the Gargoyle and of the route. Bill Hart today di the Michiganesian. One vacation he Xornian E. Kewley '40, East rects one of the world's largest Cleveland. Ohio, brother of Tom spent soliciting classified ads for the Chicago Tribune, an experience advertising orders, that of the Kewley. Colgate '38. which later led him to comment "I great. E. I. du Pont de Xeniours Edward O'Connell '40, Birming wanted to enter the advertising Company. ham. Alabama. field in the worst way, and I guess I did." After graduating his first job was with the Burroughs Adding Ma chine Company as assistant to the advertising manager. After that he was head of the advertising ac tivities for several national con- Annual Pig Dinner Scheduled May 15 Following the practice initiated last year which proved so success cei ns and in 1924 he became affili ful. this year's Pig Dinner will be ated with du Pont as director of held in May. Saturday May 15 hav advertising. A Truly Big Tusk If the mere idea of fifty-five sepa rate advertising budgets promoting 3000 different products hasn't given a clear idea of the magnitude of Brother Hart's task, let us look at a few more statistics: the advertis ing appears in 400 magazines and newspapers into the thousands ev ery year. It has been estimated that du Pont s familiar oval trade mark appeared more than 500,000,000 times in the last year. Bill hasn't confined his advertising antbition and ability to his work at du Pont, but has somehow found additional time and energy to serve in an executive capacity in the As- (Lontiniied on Page Four) ing been set as the date. Last year the actives and alumni went out into the country where teams representing each group played a baseball game, the prize being a keg of beer, paid for by the losers. This proved so entertaining that Bob Elliot '38E. chairman of this years' festivities, has an nounced the baseball rivalry would Alatthew T. Rea'40,London. Ohio. Lorenz RJnek '40, Washington, Penna.. son of John O. Rinek, La fayette '11. Stanley M. Swinton '40, Ann Ar bor. A. Burgess A'ial '40, LaGrange, Illinois. Brothers Charles A. Crowe and John O. Rinek were present at the initiation ceremonies to see their sons initiated. Thomas E. Barniim '92E, for merly Chief Engineer of CutlerHammer. Inc.. retired on Novem ber 1. 1936. He is spending the winter with his daughter at 3049 Union Street. San Diego. Calif. At Following the afternoon enter a dinner held in his honor on No tainment. the group will return to vember 27 at the Milwaukee Uni the chapter house for the tradi versity Club. Brother Barnum was presented with a watch and a set of tional dinner. It promises to be a great affair, a books in recognition of his 40 years be resumed with the same stakes. grand get-together, so let's all make of service with Cutler-Hammer. it a point to get to Ann Arbor to meet the new initiates and renew old times with classmates, room mates and cronies. Don't forget: Set aside Saturday May 15 for a trip to Ann Arbor for Fiji's Pig Dinner. \r\nTHE Page Two •^Lpka. ALPHA PHIJI NEWS March. 1937 Meuri Published quarterly by Alpha Phi Chapter of Phi Gamma Delta 707 Oxford Road Ann Arbor, Michigan Picture Identification George H. Borneman Brothers: Editor Just had a chance to look at the Assoc. Editor Robert Bradley OFFICERS Jack C. Thom Robert Mueller Allen Meisenheinier at^.'iinst your memory we reprint the entire i